Privacy Policy
(Part of Carter Group Enterprises UK Ltd)
We respect the privacy of our website users and customers. That’s why we’ve clearly outlined how and why we process your personal data. We’ll never keep your personal information for any longer than necessary, see our full privacy policy below.
About this policy
We’re committed to protecting the personal information collected and processed by our organisation. Our privacy policy applies when you visit the SellMyMotor.com website, order our products and services, interact with our social media accounts, speak with a member of our customer support call centre or provide feedback based on your experience with us through surveys and research. This privacy policy describes the information we collect, why we collect it, how and when we collect it, and how we store and process it. It also explains your rights under the General Data Protection Regulation.
Keeping your data up-to-date is important to us, and you are able to inform us of any changes at any time so we can make adjustments to the data we store about you.
Who we are
Carter Group Enterprises UK Ltd, who trade as SellMyMotor.com, act as the data controller. We are located at 124-128 City Road, London, EC1V 2NX. Hereinafter, we will be referred to as “we”, “us”, “our” or “Sell My Motor”. We are contactable on 0333 444 8750.
The types of personal information we collect
We currently collect and process the following information:
- Personal identifiers, contacts, and characteristics (e.g., name, address, contact details, driving licence, date of birth, and utility bills).
- Vehicle identifiers and characteristics (e.g., the vehicle registration and the vehicle registration for the part exchange vehicle you wish for us to purchase from you).
- Transactional information (e.g., payment details used to make and retrieve payments to and from you).
- Financial information (e.g., bank account details, salary information, employment details, and financial commitments).
- Images (e.g., audio and video recordings when you call us or visit our place of business).
How do we receive your data?
We receive information that you provide us with:
- When you visit our website or interact with our live chat function and enter personal data.
- When you interact with us through our social media accounts.
- When you telephone or email our customer support centre as part of an enquiry.
- When you buy goods and services from us and provide payment.
- When we telephone you to assist you with a transaction.
- When we telephone you to make arrangements for a delivery or collection.
- When you contact us to make a request for support in relation to a transaction or to make a complaint or request.
- When you respond to an advertisement or promotional marketing communication.
We share data with third parties
We share data with third parties in various situations:
- When you visit our website for a vehicle valuation and when you submit your appraisal and vehicle images.
- When you sell your vehicle, we may confirm your identity with a digital identity verification process through a partner agency.
- In the event of a transaction for financing our business, a merger or an acquisition of Big Motoring World or (part of) its assets by a third party.
- In the event of legal claims, legal proceedings, or as part of legal, risk, privacy, and data protection or financial audits.
- To perform credit checks or counterparty due diligence within the above-mentioned purposes.
- To parties who act as a processor on our behalf, for instance, our IT, Marketing, or cloud service providers.
- To advertising platforms such as Google Ads and Facebook ads for audience profiling and targeted online communications.
- To invite you to review any services you received from us on a dedicated customer feedback/review website.
- We also share data with finance providers for finance settlement when selling a vehicle.
- We share information with public bodies if assisting the police or public authorities.
How do we process this information
Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:
- Your consent (you can remove consent at any time by contacting privacy@sellmymotor.com).
- Contractual obligation
- Legal or regulatory obligation
- Legitimate interest
Provision of personal data
Where there is a statutory and contractual requirement for you to provide your personal data, any refusal or failure by you to do so may result in us being unable to enter into or continue a contractual relationship with you.
How we process personal data
We use your personal data for various purposes, based on our legitimate interests, legal obligations, or contractual commitments:
- To fulfil your vehicle purchase
- To respond to your queries and ensure we serve our customers properly
- To provide, manage and respond to any requests you have made to us
- To help us identify you when you contact us
- To enhance user navigation and improve our website
- For general administration, reporting, audit, and analysis purposes
- For market research, satisfaction surveys, and to improve our services
Storage Period
Personal data will not be kept longer than necessary, in line with EEA privacy legislation and national laws. Data may also be retained for financial and legal compliance, including tax obligations, anti-money laundering, and the establishment or defence of legal claims.
Your personal data rights
You have the right to access, rectify, erase, or restrict the processing of your data. You can also request a machine-readable subset of your data. Where processing is based on consent, you may withdraw this consent at any time.
To exercise these rights, email privacy@sellmymotor.com or call our support team on 0333 444 8750. For more information, visit here.
Contact
For data-related requests, contact privacy@sellmymotor.com. Complaints can also be filed with the UK Information Commissioner’s Office at www.ico.org.uk.
Changes to this policy
Sell My Motor reserves the right to change this policy at any time. Changes become effective once the revised policy is available on the website, with important changes communicated in advance.
